An INNspired Decision

November 30th, 2011

Here is a story about a recent order that we completed about an amazing innkeeper named Kathy Hartley, and an annual retreat that she hosts at her inn.

The three-day retreat is offered to those who are undergoing treatment for any type of cancer, not just breast cancer.  Some of them even have multiple forms of the disease.  There is no cost to the women who attend because of Kathy’s tireless efforts to provide funding for the event.  Not only has she applied for and received grants, but she also approaches local businesses for their support. She has been successful at getting the retreat covered under the Ventura County Medical Group’s 501(c)(3) status which recognizes it as a nonprofit program. According to the article, a locally-owned grocery store offers food that the ladies use to prepare meals together in the kitchen.

The Lavender Inn in Ojai, Calif.

We were so moved by this article that we wanted to do something for Kathy and the ladies who will attend the next retreat.  Since making handmade stoneware mugs is what we do best, we decided to create the first-ever INNcourage commemorative mug as our way of thanking Kathy for her noble and benevolent work.

 Teena, our talented art director, was able to combine the two pieces to create the beautiful medallion. For this unique run we selected the round belly mug because of its graceful shape and it’s a perfect size for wrapping your hands around. This is our first announcement of the special project for Kathy and the INNcourage retreat!

Those who have experienced the effects of chemo help those just starting out by teaching them how to use scarves.

The entire retreat is designed around serenity.  Facials, makeovers, and yoga by candlelight are just some of the examples of the special treatment that Kathy provides. One-on-one therapy as well as group sessions led by a certified therapist are also offered. Those who attend are always encouraged to participate in the activities but are free to spend time alone.  Kathy’s goal is to make them feel as comfortable and as welcome as possible.  They are also treated to dinner at Ojai’s Feast Bistro. The owners there have supported Kathy since day one.

Makeovers and facials are provided by a skincare professional.

The most touching part of this story for us is that these ladies are hand-selected by nurses at the local oncology clinic. Those who get chosen are ones who wouldn’t normally have the chance to experience this type of retreat due to financial or familial obligations. Many of them don’t even have insurance, and some of them are single parents working two jobs. This year each guest will receive her own INNcourage mug that we created especially for the retreat.

We hope that our small donation will not only raise awareness for cancer itself, but will also be a call to action for others to make a difference whenever and however possible. We are so fortunate to have grown our family business within this industry where individuals like Kathy continue to inspire and INNcourage us every day.

Niles Deneen – VP, Marketing
Deneen Pottery

 

 

 

Mug selling magic from Ephrata, PA

November 10th, 2011

Listening, watching, or just paying attention are things that I’m doing much more of these days… Now with my baby daughter really pulling herself up, and itching to walk, I seem to always be paying attention to her. I also pay close attention to my emails, especially when the first line from a Rebecca Gallagher, the innkeeper and owner of the Historic Smith Inn, reads, “I just sent this email out to the members of Authentic Bed and Breakfasts of Lancaster County (40 B&Bs)… feel free to share with other prospective clients…” How could I not pay very close attention?

We have been making handmade stoneware mugs for Rebecca Gallagher since 2009, but The Historic Smithton Inn has been a customer since 1996. Rebecca has a background in marketing, and is as sharp as the come, always full of ideas, and whenever I see her I always grab my idea’s notebook!!!

“I just learned the secret to increasing sales of your Deneen coffee mugs… buy the BOXES!!!!!”

“It may seem like a little thing, but I’m telling you, it’s MAGIC.  Here’s how it’s worked for us:

I’ve gotten in the habit of having Deneen produce coffee mugs for us in batches of 100 that they put into storage [Pack & Hold] for us.  Any time I start running low, I have them ship me 50 [handmade mugs] out of inventory, and when inventory runs low I have them make up another batch.  On June 10th, Deneen shipped me 50 mugs… that order lasted until October 3rd when they shipped me another 50.  I made a  change with my October order though, I also purchased 50 boxes to go with the mugs.  And Voila, Magic!  TODAY, a mere 24 DAYS since my last order, I called Deneen to have them send me another 50 [handmade mugs]!!!  I’d expected to see a small increase in sales, but this went far beyond what I anticipated.  Luckily I already have another 100 mugs in production because at this rate I’m going to need them quick!”

“I’m not sure why, but [the single gift box] really seems to make a difference for guests… maybe it’s that little-bit more obvious that the mugs are for sale, and it’s clear that they’re not taking a mug that’s been used by someone else during breakfast…that it’s new and ready for them to take home safely or give as a gift?  Whatever the reason, I’m a believer! Give it a try… the boxes are reasonably priced and the results speak for themselves!!!”

Thanks Rebecca!!!

The gift boxes are 75¢ each, they ship flat are easily assembled and you can order as few as 5. We can ship them out with your order and from now until X-mas if you mention reading this blog we will give you 5 for free, just to test out! That about sums it up, if you want to sell more mugs, then dressing them up in our single mug gift boxes this holiday season is an easy idea to try. Attempting to slow Eloise down will not be nearly as easy!

Thank you for reading our blog!
Niles Deneen VP, Marketing
Deneen Pottery

 

Another American Made Mug Story

July 25th, 2011

Making handmade stoneware mugs by hand is just what we do. My family has been at this for almost 40 years, our anniversary is coming up in 2012, and each mug that we make has a story. Every custom stoneware mug that we create is done so for a customer, innkeepers for their  bed and breakfasts, banks, insulation companies, or even National Parks like Valley Forge.

The style of the mug that we are focused on today is our latest and greatest called the patriot. This 12 oz. mug was designed by our potter Wade, who has been throwing pots here for coming up on 15 years. He is also fast becoming our glaze chemist, and we will have some new matte finishes very soon thanks to him. Anyway, back to the story, the Patriot mug! This mug was named on in honor of Independence Day with help from a close knit group of our fans on Facebook.

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American made mugs

June 30th, 2011

Lately there has been much talk about how so many of our national parks and museum stores do not have gifts that are made in the USA. Diane Sawyer from ABC news has a summer series entitled ‘Made in America’ which highlights this issue. From ABC news, “in the global trade battle, you cast a vote every time you open your wallet. The decision? Whether you spend your money on products made in America or overseas.” A big shift has taken place, in 1960 Americans only purchased 8% of foreign goods, compared with 60% today.

Since we are one of the few manufacturers still producing 100% American Made Mugs we stand behind this and also pledge to vote with our wallets. Through innovation, pride, and passion we strive to produce the best stoneware mugs that we can everyday! Here is our latest and greatest new mug style called the Patriot – Aptly named for the approaching celebration of Independence Day.

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Ambitious Mug Collector…

April 6th, 2011

Continuing on the topic of ‘mug collecting’ is at the center story of today’s blog… This one is a good one about the custom handmade mugs that we proudly create!

Did you say all 50 states?!?
“Yes – A round belly mug from each of the 50 states.”

 

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